Had the pleasure of meeting the new Scottish team at Molson Coors last night at The Blythswood in Glasgow as they unveiled some research into the Scottish beer market (almost exclusively looking at the on-trade) and rounded it off with a beer and food matching event.
The company's beer portfolio is extensive, in terms of brands it owns and brands it distributes and markets in the UK through various partnerships but of most interest to me is not the raft of big name lagers (Singha, Grolsch, Cobra, Corona etc) but the more flavoursome drops like Blue Moon and Doom Bar.
Distribution for Blue Moon is getting better and better north of the border, certainly in the on trade, and it's quite easy to find a pint in Glasgow's west end for example. Doom Bar is another story, with its heartland being in its native south west of England, though it won't take you too long to find a pub selling it in London these days either.
A tiny bit disappointingly, Molson Coors Scotland MD Phil Whitehead told me that Doom Bar won't be making its way to Scotland any time soon - but only because the brewery is already toiling to keep pace with demand. A fairly chunky recent investment should improve that situation and, having previously expressed concern in this blog about the future of Doom Bar post-acquisition [Doom Bar beached?], it's great news to see that all of that investment was actually made at the original brewery in Rock in Cornwall, and Whitehead told me they've no plans to move brewing of the beer anywhere else.
The amount of interest in non-lagers and more interesting light beers is quite encouraging though - a focus shared to a certain extent by SAB Miller - so maybe the market is shifting a little.
I remain convinced that 'craft beer' is something that marketers can sell to younger drinkers in a way they never could with 'real ale' with its chronic image problem and the obdurate reluctance of those looking after its wellbeing to adapt in any way to the world they find themselves in. You really have to worry for CAMRA sometimes.
Other than that I got to try the three Animee beers aimed at women drinkers - I'm not convinced that women are interested in things marketed 'for women', but we'll see - and found them not at all to my taste. Overpowering and sweet and oddly labelled, but then I'm not a woman so what would I know?
The beer and food matching was hit and miss, as these things often are - but that's as true of wine as it is of beer. Doom Bar and some ice creamy pastry dessert thing worked well enough, Grolsch and mature cheddar and blue cheese categorically didn't. I get the 'crispness cutting through the fatty, oiliness of the cheese' principle, but no. Just no. Oddly enough, to my taste the Doom Bar went far better with the cheddar - but I suspect the Doom Bar would have gone better with most of the food served.
For whatever it's worth, the new team at Molson Coors seem like a good bunch and it'll be good to see them get a bit more of a sweat going in the Scottish market. They've still got their work cut out up here with Carling though. Good luck with that, guys.
Showing posts with label Molson Coors. Show all posts
Showing posts with label Molson Coors. Show all posts
Wednesday, 21 September 2011
Tuesday, 8 February 2011
Doom Bar beached?
Ok, it's a bit wanky and pointless to lament the passing of another independent brewery (and a beer I really like) into the hands of another global soul-less behemoth, but I'm going to do it anyway. Doom Bar is a lovely beer, full of character and the reason why its sale last week deflated me so much is that, somewhat oddly, just a week or so before I had done the double of enjoying a pint of it on draught in the afternoon and a bottle of it later that same evening. (All of this took place In Frimley Green, west of London, watching darts for the first time in my life - which I can heartily recommend to anyone, incidentally - but that's another story...).
Sharp's Brewery, which makes Doom Bar, was only set up in 1994 and while you can't be too upset at the entirely understandable desire of the previous onwers to cash in, it's still just a wee bit sad to see the brewery acquired by brewing giant Molson Coors (UK).
Based at Rock in Cornwall, Sharp's was the biggest cask beer in the South West and Doom Bar was the number one selling cask brand in the South West and Wales - and the fastest growing cask brand in Greater London, apparently.
Me and the population of the South West and Wales see Doom Bar as a lovingly-made drop of beer. Molson Coors sees it as "a tremendous opportunity for growth in volume and distribution".
And it's not romantic idealism at work here. It's just my cold, hard contention that the folks at Sharp's make beer for a different reason from the guys at Molson Coors. Crudely you can sum that distinction up as love v money. I can't see that the brewery will be allowed to carry on exactly as was. I might be wrong, but I doubt it.
Of course, that's what Coors is worried that lots of Doom Bar drinkers will think. Hence the quote in the press release from Molson Coors UK Mark Hunter that he "respects and wants to preserve the unique culture of Sharp’s Brewery and the special appeal of their brands to beer drinkers.” Not unsurprisingly, given that it will have been a condition of the sale, Sharp's MDNick Baker , is equally positive (at least in the press release), stating: "It was, and is, important to us to know how Molson Coors will manage Sharp’s and their plan to invest in developing the brewery at Rock and the Doom Bar brand is spot on.”
And it's not romantic idealism at work here. It's just my cold, hard contention that the folks at Sharp's make beer for a different reason from the guys at Molson Coors. Crudely you can sum that distinction up as love v money. I can't see that the brewery will be allowed to carry on exactly as was. I might be wrong, but I doubt it.
Of course, that's what Coors is worried that lots of Doom Bar drinkers will think. Hence the quote in the press release from Molson Coors UK Mark Hunter that he "respects and wants to preserve the unique culture of Sharp’s Brewery and the special appeal of their brands to beer drinkers.” Not unsurprisingly, given that it will have been a condition of the sale, Sharp's MD
But the thing is, once you've sold the business, you don't typically get much of a say in how it develops, no matter how 'important it is to you'.
I also suspect that Molson Coors won't want to advertise the fact that they've bought Doom Bar to Doom Bar drinkers, which tells you something.
All we can hope is that the quality of the beer doesn't suffer from being part of a global business where profit is all. But I won't be holding my breath, and probably like a lot of other beer drinkers, I might be less inclined to plump for a Doom Bar in future now that its heart is no longer in the same place.
I also suspect that Molson Coors won't want to advertise the fact that they've bought Doom Bar to Doom Bar drinkers, which tells you something.
All we can hope is that the quality of the beer doesn't suffer from being part of a global business where profit is all. But I won't be holding my breath, and probably like a lot of other beer drinkers, I might be less inclined to plump for a Doom Bar in future now that its heart is no longer in the same place.
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