Chuffed to see Fyne Ales scoop a design gong last night for the redesign of their range on a shoestring budget, if you call almost £7,000 a shoestring. The microbrewery picked up a Gold award at the Design Business Association's Design Effectiveness Awards for producing a design that was "more commercially effective" than that produced by a host of big household name brands. Always good to see the little guys sticking it up the big guys. Fyne Ales boss Jamie Delap says the redesign (by Glasgow agency Good Creative) of the bottle labels was a major factor behind driving an almost 50% growth in sales last year to over £820,000. They've now got listings for their filtered bottled ales in the likes of Waitrose and Oddbins while they're selling the cask stuff in Wetherspoons now too.
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